23 October 2006
Sepura wins Frost & Sullivan 2006 Market Leadership Award
Frost & Sullivan Award Recognises Sepura's Leadership in TETRA Radio Market Frost & Sullivan presents the 2006 Market Leadership Award to Sepura for its TETRA range of radios.
Since emerging as a vendor of TETRA terminals in 2002, the UK-based company has risen rapidly to gain leadership status in the market despite heavy competition from established participants,
Sepura experienced triple-figure revenue growth over the past four years and is one of the three companies that collectively control more than 90 per cent of the TETRA radio market.
Sepura's success comes from a strong dedication to TETRA terminals and unmatched customer support, says Frost & Sullivan Consulting Analyst Georgios Oikonomakis.
As the only leading network-independent supplier of TETRA terminals, Sepura has achieved its leadership position on a platform of product differentiation, a thorough understanding of customer and end-user demands and a series of strategic partnerships in product distribution and after-sales support.
Sepura offers terminals to all market verticals where TETRA has been adopted. This includes public safety services (police, ambulance and fire) transportation, utilities and militaries. Apart from vertical expansion, the company has grown geographically, following the rollout of TETRA networks in non-European regions.
Reflecting this trend, more than two-thirds of Sepura's current revenue derives from international markets. While Sepura is not involved in TETRA network infrastructure, it has chosen to focus on user functionality and features.
The company's offerings comprise vehicular and hand-held radios in all designated TETRA frequency ranges with optional, built-in GPS receiver a feature that Sepura introduced to the market.
Whereas its competitors follow a one model serves all strategy regarding TETRA terminals, Sepura's success derives from the understanding that different customers have very different communication needs.
The company's portfolio of TETRA radios is unrivalled by any other competitor and currently consists of five core vehicular and hand-held models.
Through local partnerships, Sepura offers its customers a range of superior after-sale services ranging from repair and maintenance to consulting and project management. Its unique TETRA scope and range of partnerships allows it to monitor end-user requirements and feedback efficiently an achievement its principal competitors are unable to match due to their broader focus areas.
The Frost & Sullivan Market Leadership Award is presented to the company that has exhibited excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints as well as strategy development and methods of addressing these market dynamics.
Furthermore, the company has continually demonstrated solutions for monitoring market changes and for implementing superior market strategies, thereby establishing itself as the market share leader in its respective industry.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research in order to identify best practices in the industry.
For more information, contact:
Rosanna Norman at Sepura plc
+44 (0) 1223 877 283 or via contact form
